Wednesday, 18 June 2014

Viral Advert

This is my viral ad for the soft drink coca cola the purpose of the advert was to show off the product in an aesthetically pleasing manner. My advert consists of an animated sequence which is then led by shots of the product. I used Adobe After Effects for the majority of my advert with some extra footage. I stuck to the main colours of the product (red and white) to give brand recognition so that my audience will be familiar with it . The idea was very simplistic but I think it is effective. The shots of the glass make the product as a whole a lot more enticing with the close ups and the way the ice reacts with the coke to make the product look refreshing.











Thursday, 12 June 2014

Pre Production- Viral Advert

Below are some sketches  and story boards for my viral advert. When it came to what I would use for the final advert it was difficult because of the wide variety of services and products that could be advertised. Originally I was going to focus more on electronic  devices such as handheld consoles like the 3DS and peripheral such as headsets. I finally decided to do an advert on the popular soft drink coca cola, with the recognisable colours and branding I thought it would be a good idea to do this.











Idea Generation/ pre production Ident

Below are some of the sketches that I created for my ident. It shows a progression of different ideas that I had before choosing the final one. I wanted my ident to be dark in tone and setting because I wanted to let audiences know what kind of content I was doing. I felt my final idea suited it well because of the3 choice of using blood and an alleyway they give off the vibe of being dark and edgey.

For my first idea i came up with my studio name appearing on a cloud floating in, I liked the the idea however it was too light in tone for me.

For my other idea I was going to have a car speed by while the name of my studio is etched onto the side of the car, I liked the idea as it was fairly exciting in visual and aesthetic style but again it wasn't what I was looking for after thinking about it.


Storyboard for final ident

Different ideas for ident and final one chosen at the bottom. 

Mindmap for ident


Case Study

Videos utilise many different formats to achieve different goals whether it to be used for high definition videos, desktop or getting played on mobile devices. below I am going to go through many of the different formats and use examples of how they would be used and where they would be used.

Compression
Lossy: Lossy is a type of file compression which results in less quality and data from it's original version.  Normally lossy compression is used in image files such as JPGS but it also used in audio files such as MP3S.


Lossless: Lossless is a type of file compression which ends up with no loss of quality, lossless compression rewrites the data of a file but in a more efficient way however as no quality is lost the file is typically bigger.


Video

MPG:  These files are compressed movie files which contain both audio and video even though they are compressed they retain most of it's quality, this is why many videos on the internet such as movie trailers and music videos use the MPG format.

MP4: Is a type of file that allows a combination of video, audio subtitles and still images. It can be utilised in many different ways, short films both professional and amateur. Streaming is also viable with the use of the mp4 format because of it's lower quality. 

MOV: Is a multimedia format developed by Apple that is both compatible with both Macintosh and Windows machines. 

AVI: Is a format for microsoft that holds both audio and video, the quality for AVI is close to RAW but takes up less disc space

WMV: WMV is a video compression format that wad developed by Microsoft to be used with a number of different codecs. It was originally designed for internet streaming applications as a competitor to RealVideo.WMV9 has gained adoption for physical delivery formats such as HD DVD and Blu Ray.

FLV: Is a file type for Flash container which is a container file format which is used to deliver videos of the internet using Adobe Flash player. flash video is viewable on most operating systems however Apples IOS  devices do not support flash player and require other delivery methods. 

SWF: Is a type of flash file format that is predominantly used in animation and browser based games. 

3GP: Is a file format that is used with 3G mobile phones, however it is also a format on some 2G and 4G phones.

ASF:  is a file format designed for storing and playing video streams and transmitting the over the internet. this format supports scalable media such as video and audio.

Games: Games both triple A and independent can now be bought from many different online distributors such as Steam and origin. http://store.steampowered.com/app/221100/ the link shows a trailer for the the game DayZ which is available to watch online and in mobile format.  

DVD: DVD's are a popular way to buy and watch films at home. the vast majority of DVD's use the VOB format and are viewed at 720p-480p 




Aspect Ratio:

4:3 - was the common ratio used for TV, computer monitors and is still used by Apples iPad. aspect ratio is the term used for the hight and width of a screen in this case the screen would be 4 in hight and 3 in width making the screen a square shape. 

16:9 - is now used more commonly throughout household TVs as this ratio provides a more widescreen view. 


Resolution - is judged by pixels in an image, depending on how many pixels there are in an image you can have a blurry image or a crisp image by increasing or decreasing the amount of pixels in the image.

Data Rate - is the rate at which information is being transferred. it is expressed in the amount of information per unit of time e.g. a common form of data rate describing the speed of a hard drive is Megabytes/second. once you calculate the data rate at which your hard drive is transferring information you can the begin to work out how much space you will need for that file.

Frame Rate - the number of pictures taken per second by the camera determines the frame rate of the motion picture. Frame Rate describes both the speed of recording and the seed of playback eg. The more frames recorded per second, the more accurately motion is documented onto the recording medium.

Keyframe Rate - Keyframes are the markers in video production for animation which defines the start and finish point of the animation. in-between the start and finish of this you have all of the other keyframes which are virtual frames and are not recorded like a camera would do, so the computer makes them up from copying the frame rate at which your working at.


DIVX: Is a company that helps consumers convert any type of file. 













Fmp

This is my final major project or FMP. It is the culmination of being apart of this course for 2 years and putting forth the techniques I have learnt and telling a narrative that shows what I am as a film maker. Below I am going to be talking about my movie and how it emerged from the thought process stage to become the finished product that it is.
My fmp is called 100mgs and it is a science fiction piece that it is also a found footage film, it centres around the protgonist Daniel Brite who is a tester for a pharmaceutical company and he becomes a tester for a batch of new "life enchancing drugs" which offer a variety of different powers to its user. Daniel begins to  reocord his results over the coming days and shows off his new powers. However there appears tobe some unknown side effects.
The film was shot over the easter holiday over several days. Extra time was added to the post production phase because post production is definitely one of my weaker fields. I had looked up many different tutorials before hand and I was very familiar with the mask tool by the end of post production. I believe one of my
greatest strengths as a film maker is my writing ability and coming up with inventive ideas. I am not a cinematographer my eye for a great camera shot or being able to use the best lighting however I believe that my practical style and somewhat quirky story telling is what defines me as a film maker.
The FMP is always a solo effort for the most part it is you who comes up with the concept and writes the script and will direct it. But you may need actors or camera operators,  sound operators post production guys. Everyone submits a fmp but it js a team effort. For my fmp however I wanted to approach things slightly differently. For my previous projects I always worked in a group where we each had our strengths to overall make a strong piece of fiction. For my FMP I wanted to push myself out of the comfort zone and I wanted to make this movie all by myself pre,production and post handled  by me and I'll be honest it was a challenge im definitely suited to working in a team environment where there are multiple sources of motivation and everyone is working to their strengths.

In the end it was an interesting experience I have learnt a lot particularly in post production This has not been my most technically superior piece of work but it shows myself and what I am passionate about  which is telling stories.


Wednesday, 11 June 2014

Corporate Promo Evaluation

This year we had to create a video from a client you found. The video was down to their discretion and you had to stick to a brief. For my corporate promo Me and my group had to create a promotional video  for local pub, "The Royal Hotel" For the brief we had discussed we had to get shots of inside and outside the club. We had several meetings with the owner before the planned shoot about what they wanted out of this video and what kind of format the video was going to be delivered in. Our client was a laid back individual and it was a challenge in some ways because the owner gave us pretty much entirely creative freedom for when it came to making it.

Communication between our group and client was kept constant throughout the pre production up and unto when we handed it in. always being able to talk and communicate was very helpful because we could always go over what needed to be done and just incase there were updates to the situation we could change accordingly to keep both parties happy.

The final project was an insightful look into the world of corporate videos and how they work. The project helped me improve my communication skills and working to a brief.

Thursday, 24 April 2014

FMP- Character Tree

Daniel Brite



What does this person look like?

5'9 with medium length, messy fair hair, hazel eyes, slim build always wearing casual wear. Looks lazy.

Where do they live

he currently lives in his own place sharing with a friend of his.

Where did they go to school

Public schooling before going to Uni and getting a degree in computer science 

Do they have tattoos?
No, he's not opposed to the idea but he really can't afford it.

Who is their best friend 

Jon, Room mate and long time friend. \

Occupation?

Is a tester for a pharmaceutical company testing out a variety of different drugs. 


What does this person want 

He wants to have a sense of purpose having always been a social reject. 

How does their sexuality manifest itself 

it is not a big deal he's never been the romantic type preferring to spend a Saturday night playing dungeons and dragons with his buddies than hitting the clubs this applies  especially after gaining his new powers.

What do they feel about the classic sins

He has an addictive personality and once he takes a liking to something he needs a lot of it. He is overly optimistic and can be very naive at times.

What do they need
he needs to mature as a person and realise he doesn't need these drugs to function.

What will make this person more functional
A job that is stable and is a lot less hazardous than his current one. 

Do they need to find self confidence

When he is around his close friends he can be very loud but when around strangers and new people he becomes very quiet and socially inept. 

Do they need to provide for their family

He doesn't need to provide for anyone but himself and he hasn't spoken to his family in many years.

How do they project themselves 
He is generally quite a soft spoken person but for when he is recording he projects it quite a bit.

How do they try to come off to other people 
Intelligent, witty and interesting. 

How do they actually come off
Intelligent but condescending and sarcastic. 

What is their intelligence 
Is an intelligent person but can have moments of stupidity 

How does this manifest itself
He is generally left to his.

How practical are they 
He's not very practical, always relying on electronics to help him. 

How do they solve problems 
He solves problems best when their is someone else to bounce ideas off of each other, he can do it on his own it'll just take longer. 

What is their artistic/creative capacity 
He can be very creative if you left him with a computer however in many of other creative outlets he isn't that skilled. 

What elements are not practical 
He can't cook for himself and he can't drive. 

What is his spirituality 
he doesn't believe in a higher being but he is respectful of others. 

What are their defining memories
Getting his degree in computer science, getting accepted into uni. That one time he went on a date with a girl he actually liked.

Your characters behaviour in a nutshell
He is someone if you don't know him you would think he is a bit of an oddball generally on his own and he likes it that way, however once you know him he is a bright and cheery individual who is happy for the friends he has. 

Thursday, 3 April 2014

FMP Beat Sheet

1) Opening Image
2)Theme stated
3) Set-up
4) Catalyst
5) debate
6) Break into two
7) B-Story
8) Fun and Games
9) Midpoint
10) Bad guys close in
11) All is lost
12) Dark Night of the soul
13) Break into 3
14) Finale
15) Final Image


1) The opening image for my FMP is one of an infomercial showing off the new range "Life Enhancing medication"
2) Being different isn't always better.
3) Going through different adverts to show off the time period
4)Daniel receives a formal letter saying he has been accepted into the Engsai pharmaceuticals Life Enhancing

5) Whether or not he should take the medication.

6) he begins to take the medication.

7)

8) As he begins to take more and more of the medication. More and more powers become relevant and he begins to play around with them.

9) Small side effects begin to emerge in the coming days, small burns in t-shirts, begins to steam up at random times.

Wednesday, 2 April 2014

Final Major Project- Proposal

Proposal 

Synopsis:    The story of a young man who volunteers to take part in a programme from a company called Engsai Pharmaceuticals. The programme offers lucky participants to the be the first to trial a series of new "Life Enhancing" medication, This medication offers several different perks and super powers including telekinesis, incineration and short distance teleportation otherwise known as blink. Daniel is keeping a video diary noting down his experiences as he gets more and more super powers, he starts off by being to control his camera with telekinesis, later he tests out the blink ability by going to the park and playing frisbee with himself. he later tries out incineration by setting a table outside as a test. Side effects soon begin to occur when Daniel wales up with holes in his shirt, a sign of incineration, side effects soon become severe to the point he eventually combusts.

Style:  For my FMP visually I want this to look to look as realistic as possible so I am going to be filming this as a found footage piece with entirely handheld shots apart from one at the park which is Tri- podded shot where he is blinking across the park as a test. I also feel the handheld found footage effect will be useful as well because you'll be able to get closer to the main character Daniel as it'll be more personal experience.

Target Audience: For my FMP I believe my genre of film is going to be most suitable for a male audience of around 16 years to 27 years of age. My film fits into A science fiction feel because of the use of these superficial drugs which give extraordinary powers gives the movie this surreal feeling.

Logistics:  For my final major project I believed that planning in advance is going to be crucial on whether or not this is going to work or not. With a heavy emphasis on visual effects, knowing your shots and all the other minor details are going to play a massive part so planning and test shooting is essential. Before main shooting I have made several advertisements that promoted the pharmaceutical company to give it more of an open world style and to give it an extended universe.

Additional Material:   For my FMP I am planning to make a behind the scenes documentary for it, I feel this'll be good because this will show my thought process that goes into when I'm making a movie as this project is our fmp's this is something that should be a lot more personal and this should be the movie you should be doing a behind the scenes for. A behind the scenes for my type of movie is very viable and will be of great help as my movie will be using a lot of practical and visual effects in it and showing how I pulled off all of these effects will be good for a behind the scenes.





Friday, 28 March 2014

Colour Correction

This lesson involved the use of colour correction and some colour grading with the use of Adobe After Effects, we had 3 different videos that came with different issues which I'll go into later into this write up.

This is the first video is of two young girls at a park, on it's own it is a fine camera shot but it's not the best it could be. So first we put the video into After Effects and made a composition out of it The only tool we used when colour correcting was a tool called Colour Finesse which you could alter RGB WFV and other channels. Like I said the shot was not bad but it's a bit saturated and dark so I altered The pedestal, midtones and gain until the shot was much brighter and looked fuller, you can see the difference in the before and after picture.





The next video was an extreme closeup of a girl, as you can see the shot is a dark and it has a definite blue feel to it  and that had to change, this time I took a lot of the blue out of the blue gain channel while adjusting the gain, pedestal and mid tones so that they would line up with up each other so that you would get the effect that is in the after picture.



In this video there is a tracking shot of a piece of paper and the overall shot has quite  a distracting yellow tinge so that needed to be changed. The first thing I did was pull out the red gain which really helped and then i adjusted the graphs until the I got the result that you see in the second picture.






Friday, 7 March 2014

Idea Generation

In this Fridays session we began our first formal session on FMP (Final Major Project) one important part in FMP is the idea generation process, before we can get into post production, production or even pre production we must have an idea, generating a good and original idea is something that is hard to do however coming up with an idea that isn't necessarily original but adding your own twist or flair is something that is possible and could definitely be good.

We were given a few examples of tasks that could help during the idea generation process one of them was through the process of looking at an image and creating a story for example there was a picture of a family at a Christmas dinner and in groups we had to discuss potential character arcs and storylines that this family could've been involved in. For example in our group we established that the family was a group of psychopaths who had recently killed their parents for their inheritance money and one of the group is not as keen as the others in committing the act.

Another example of idea generation is to make a character using a character profile and then making a story out of the character you just made. So for example you could create an eccentric old man who has as an oddball personality, you may be able to place him in a drama piece but have him as a comedy relief character. Or have a character who is suffering from a terminal disease and wants to accomplish something before he or she dies. One of the important things for characters to have is to have a goal of some kind whether it be material or sentimental you want to be invested in this character and see him or her achieve this goal.

Below are a few concepts that I have come up with using my own idea generation processes none of these ideas are necessarily the final idea and these are just brief synopsis's as I whittle down the remaining ideas the stories will be expanded upon.

Three different people in three different locations experience a phenomenon in which they can see into each others minds.
 
A troubled teenager develops an extraordinary power but he would rather not use it.

3 friends 1 dead body a large sum of money.

A young man discovers he is going to die in a few days time and must decide what he wants to do wit his time left.

A guy in dead end job with no thrill in his life unknowingly befriends a serial killer.

A person begins receiving text messages with events that haven't happened yet.

Thursday, 27 February 2014

Genre

This lesson was about genre and genre theory which is a smaller part of the theory structuralism. For one part we had to write down the iconography of a western movie. Then in pairs we had to make a poster for a made up movie without giving a hint as to what the genre is. below is the poster. We also had to make of list of every genre that we knew as a group




This is the poster for our movie "D.I" we decided to go as vague as possible for when it came to the making of it we decided that a human eye would be the best and give an acronym title. However when it came to group assessment, many guessed that it was a science fiction movie as the poster looks pretty similar to the trailer of the movie "A Requiem for a dream" Which I personally agreed with, also the colour which was a steel blue helped people assume it was a Sci-fi. However  if you would just wash out the colours and change the title you could easily pass this poster off as a horror film.

We were asked a final question based on two different quotes which basically said whether or not the ideology of genre is a good or bad thing. Well I personally believe that genre is a good thing and is something we need to separate one from another. Without genre there wouldn't be a way to connect with audiences and I believe that it is not a barrier with the use of cross genres it makes experimentation possible  

Friday, 7 February 2014

Pre-production (including sound)

This is the synopsis for our corporate video the Royal Hotel in Southend on Sea.

The video opens of shots around Southend before coming to establishing shots of the hotel itself. There are interior shots of the bar room itself, close ups of different areas before panning around the bar, there s a fade before showing an establishing shot of the Royal hotel at night and shots of an event that took place in the basement getting close ups of the DJ then the video cuts to the candle light event before finishing with contact information for the hotel.

Sound

Sound is very important in any production on any scale, considering the fact that one of the main selling points of our clients is many different music events they host sound is going to be crucial. We are going to be filming an event called "The Candle Light Event" which is on every Sunday at the Royal Hotel, the event is an open mic event where people go and perform for the evening, making sure this is recorded properly and and professionally is important. For our corporate video we used a  Zoom H1 recorded which is a nice piece of equipment which will be the main recorder for all of our audio. It is a directional microphone which I have worked with before and it does record very crisp audio however there are some drawbacks with it, for once to get the most use of the Zoom you are going to have to keep it stationary as you would be able to hear noises such as you are moving it also you are going to have to keep it fairly close to the action otherwise it won't pick it up although if you just leave it in a solitary position you're not going to have much of an issue.



Wednesday, 5 February 2014

Camera Projection

In this lesson we used After Effects to create a landscape made entirely of 2D layers however using 3D space we give the effect that this is all in the third dimension with the use of Camera Projection. We started off by opening up After effects and then importing the following layers into the software, we used PNG files which are different from other image files as they don't have any alpha channels. First we sized the image files so they would appear in scale from the foreground to the background. The next   part was to make use of 3d space by making all the layers a 3d and by adjusting the Z axis we were able to push the layers back to give it some perspective and then re scale the layers to compensate for the adjustment.

The next part of the composition is to add in the 3D camera to make use and show off the 3D space you have created. By selecting the 3D camera you can change a lot of different settings on the camera. For this  we chose a 35mm camera which will help when it comes to creating a depth of field. We then placed the point of interest to the back of the image this creates a parallax.

In the final portion of the lesson we had to key frame in the camera moves to give it  a more professional look and feel. The camera moves up from behind the wall and arcs over and we can see the sand and the pyramids. This finished project makes it look like an actual camera was used when making the composition.


Wednesday, 29 January 2014

Warp Stabilizer and Wiggle Lesson


For this lesson we were given the task of using two different types of motion tracking techniques to first make a video appear to have a handheld feel and in the second part of the lesson we had to smooth out a piece of footage with the use of the warp stabilizer.

The first piece of footage was one of a guy hitting a baseball and the effect that we want to achieve is to make it look like the guy is hitting the ball so hard the camera is shaking. After placing the footage into a new composition we have to establish the points in which the footage needs to shake and we did this using key frames. The next part is to add the shaking motion to the footage using the wiggle tool and by modifying the magnitude and frequency we get the shaking effect but there is a problem, the background is clearly visible and that needs to change but there is a fairly simple way to do this with the use of the motion tiles effect we are able to duplicate the original movie file and by using the mirror tile tool we have the final footage.

in the second part of the lesson we had to smooth out a piece of footage which was was slightly wobbly , With the use of warp stabiliser  tool. The warp stabiliser tool is very useful for giving a shot a tripod look however this can only be used when there is minor shaking there warp stabiliser will not be effective when there is a lot of shaking even hand tracking will not help when the shaking is  extreme.




Friday, 24 January 2014

Film Festival research

- they have been made during the 18 months preceding the Festival;
- they have not been presented at major international festivals;
- they do not exceed 60 minutes in running-time

The first prize winner of the Cinéfondation is also guaranteed that his or her first feature film will be presented at the Festival de Cannes.

No Documentaries

Competing for the Palm'Dor

Research of Client

\

This is our client for our corporate video The Royal Hotel in Southend-On Sea. The hotel also that serves as a nightclub. They hold many different events during the week such as the Candle Light event which is on every Sunday. It is an open mic event in which people get up onto the stage and showcase their musical talent. It is also a hotel which serves food and drink to customers. There is also a basement area which doubles as a club that hosts a number of different musicians and entertainment, 

Thursday, 23 January 2014

John Carpenters The Thing

John Carpenters The Thing Anti Gay movie

Aids and HIV were prevalent of the time

Paranoia and not allowing "The Thing" to get into mainstream society

Blood Tests- HIV tests

Is about the fears of homosexuals and the disease




Friday, 17 January 2014

After Effects Motion Tracking




For this lesson we had to create a composition which involved a lot of which we had learned in previous lessons but at a more advanced level. We had to motion track 3 castles onto a mov file to make it appear as if it were in the background we made use of both Adobe After Effects and Photoshop to achieve this. First we had to import the appropriate files into After Effects. First we turned the mov file into our composition this would be the plate for graphic effect. Then it was time for the motion tracking we had to split this two different motion tracks as the effect is quite long and because of the actor in the video is only in a certain portion of the screen. The next part involved Photoshop, the original image was a castle in a field. The first thing that had to be changed was the removal of the background followed by adding in grass by the use of the clone stamp tool, the grass was then feathered to make it blend in with the mov file.

Now the final part of this composition is to colour correct it after parenting the castles to the tracking points. This was to make the castles fit into the scene more clearly and this was done by pulling out the green and adding more of blue and red. For extra we had to take a mov file of moving clouds and the replace the existing sky with the mov and this is to give the finished product an overall look of professionalism.

Warning Tone Final production and Behind the Scenes

Here is the final version of mine and Alex Thorns short movie Warning Tone.

http://www.youtube.com/watch?v=l1l0Aq7R6xA

BTS B-Roll
https://www.youtube.com/watch?v=gWPgNxZdb5k

Production Vlog
https://www.youtube.com/watch?v=YKX__KPeOYA

Post Production Vlog
https://www.youtube.com/watch?v=aAzKNNHg_lI

Thursday, 16 January 2014

Quentin Tarantino

Visual Style and Techniques

Trunk & Hood POV shot

Tarantino has used this in almost all of his movies that he has directed this shot involves a POV shot  of someone in the boot of the car as it is being opened.



The corpse p.o.v
A shot where it is from the P.O.V of a dead body with people looking at it


Reservoir dogs 
Jackie Brown 
Kill Bill Vol1/2

The 360 Shot
A shot inspired by Brian Depalma used to shown togetherness  and these are seen in Reservoir Dogs in the opening Diner scene and in Jackie brown during the mall scene.

The Use of black and white .
Black and White is used in some of Tarantino's movies because of how he liked the look of early cinema up to the way it was used in the French new wave era.

Recurring Theme's
The mirror conversation

A lot of Tarantino characters have small monologues in front of a mirror in which they generally reflect what has happened to them.  Reservoir Dogs, Pulp Fiction, Jackie Brown


Dancing scene's are common in Tarantino movies and they are often light hearted and for fun but are not always the case. Reservoir dogs, Jackie Brown, Pulp fiction. 

Torture Scene's 

Has used a lot of torture scenes in his movies and these parts are to really get under the audiences skin they are very graphic and show characters in very uncomfortable scenes. 

Reservoir Dogs Ear scene
Jackie Brown
Pulp Fiction



Car Scene's
In Reservoir dogs you have many conversations of people in a car. Pulp fiction, Jackie Brown Kill Bill. And a scene of Sin City which he directed. 

Mexican Standoff 
In the Reservoir dogs ending scene

True romance, the cops vs the mafia 

Pulp fiction the ending diner scene 



Recurring Actors and Crew
There have been a lot of actors who have appeared in several of Tarrantino's work.
Harvey Keitel, Tim Roth, Samuel Jackosn, Uma Thurman, Michael Madsen, Christoph Waltz, Chris Penn, Steve Bucsemi, Christopher Walken and Brad Pitt. Crew that worked on Reservoir dogs also worked on Pulp fiction. Lawrence Bender produced most of tarantino's movies. 

He's had a significant body of work including Reservoir Dogs, Pulp fiction, Jackie Brown, True Romance. Directed 7 movies.







Friday, 10 January 2014

Sample Brief And Response

Below is an example of a brief for a potential client. This will show how the client and the person making the video will go back and forth on certain details until a final brief can be agreed upon.



Client: Grave Media Productions

Contact: Jonathan Stewart (Head Marketer) Jstewart87@gmail.com

Name of Project: Grave Media promotional video

Type of Project: Promotional

Requirements: The logo must be shown at all times during the video and will have Propane Nightmares by Pendulum to be the backing track. Footage from all 4 of our studios films must be present. short interviews with staff.  5 minute run time.

Audience: Potential customers and investors

Distribution: The video is to be on our website and our youtube page, we will also want to advertise this on youtube.

Response


Greetings I am looking forward to working on the project, below are a few things I consider that we could work on to better improve the overall project.

First and foremost could I please have the full resolution picture of the logo for obvious reasons for use in the actual video also if you could provide me clips from the movies I would more than appreciate that.

If you could give me a list of names and details for people that could be interviewed so that the process can go a smooth as possible and get the most out of it.

The only problem with the choice of the backing track is that it is a copyrighted track and you would have to acquire the rights to use the track if you can't do that then i'm afraid there isn't much we can do and we would have to use a royalty free soundtrack some I can provide now.

Lastly I feel that 5 minutes is a bit too long for the use of a promotional video I suggest that we cut it down to 3 minutes as I feel that it would flow a lot easier.

 







Brief Template

Brief


Client
Musicians
Banks
Weddings
Individual promotion



Contact
Names
email
phone numbers
adresses


Purpose of Project
Inspirational
motivational
training
informative

Requirements
Logo
Length of vid
certain aspects


Audience
Investors
Partners
Customers

Distribution
Web
Youtube
TV


Stig Ident Summary

For this assignment we had to create an ident for Perry McCarthy who was formerly known as the stig. This ident was for his website as he is now most known for being a public speaker, the ident has to be no more than 5 seconds and has to show the stig in a positive light. There wasn't a written brief given to us instead Perry came down to the college and verbally gave us the details and what he wanted then we had a few weeks to come up with a concept, plan it out and then finally make the ident and Perry personally chose which one he would use for his website. Since we had no official contact with Perry we couldn't ask questions straight to him instead we would have ask our course leader Paul Cousins who would then relay them back to Perry so we had to use the third party for extra help. 

Here is the final ident 

College Brief

For this assignment we were given the task of creating a corporate video for a client that you have found yourself or one for the college if you cannot find a client or if there will be difficulties with the client you have chosen.

This video could be an informational video about the company, an instructional video for employees for instance a health and safety video or it could be a video promoting the company and the service/product it provides however this is down to the client and what you are expected to do will be in the brief. The deadline for this assignment is the week beginning the 10th of February 2014 which is only 6 weeks, this is to give the effect of an actual deadline for a client as they are very short.

We're going to need to research our potential client find out who they are and what they do so you can create a video that is accurate to what they want and possibly what other videos they have done so you have an idea of what to expect. You're going to need pre production not only for yourself so you know exactly what you are going to do but the client may also want to see your pre production so they know exactly what you are doing and know that their time and effort isn't going to waste. Finally the evaluation will come and we'll have come out with a lot to write about with this experience.

We should be able to finish this assignment and come out with the knowledge of how to contact and establish potential clients, how to deal with clients and working to a brief. This assignment will be very useful to us because this will give us an idea of what working with an actual client is like which will be very useful as a potential career or something that could be done for extra income.