Viral Advert

This is my viral ad for the soft drink coca cola the purpose of the advert was to show off the product in an aesthetically pleasing manner. My advert consists of an animated sequence which is then led by shots of the product. I used Adobe After Effects for the majority of my advert with some extra footage. I stuck to the main colours of the product (red and white) to give brand recognition so that my audience will be familiar with it . The idea was very simplistic but I think it is effective. The shots of the glass make the product as a whole a lot more enticing with the close ups and the way the ice reacts with the coke to make the product look refreshing.