Friday, 10 January 2014

Sample Brief And Response

Below is an example of a brief for a potential client. This will show how the client and the person making the video will go back and forth on certain details until a final brief can be agreed upon.



Client: Grave Media Productions

Contact: Jonathan Stewart (Head Marketer) Jstewart87@gmail.com

Name of Project: Grave Media promotional video

Type of Project: Promotional

Requirements: The logo must be shown at all times during the video and will have Propane Nightmares by Pendulum to be the backing track. Footage from all 4 of our studios films must be present. short interviews with staff.  5 minute run time.

Audience: Potential customers and investors

Distribution: The video is to be on our website and our youtube page, we will also want to advertise this on youtube.

Response


Greetings I am looking forward to working on the project, below are a few things I consider that we could work on to better improve the overall project.

First and foremost could I please have the full resolution picture of the logo for obvious reasons for use in the actual video also if you could provide me clips from the movies I would more than appreciate that.

If you could give me a list of names and details for people that could be interviewed so that the process can go a smooth as possible and get the most out of it.

The only problem with the choice of the backing track is that it is a copyrighted track and you would have to acquire the rights to use the track if you can't do that then i'm afraid there isn't much we can do and we would have to use a royalty free soundtrack some I can provide now.

Lastly I feel that 5 minutes is a bit too long for the use of a promotional video I suggest that we cut it down to 3 minutes as I feel that it would flow a lot easier.

 







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