A target audience is the a select group of people that you are trying to market your product, service etc. Whether this be age, sex, lifestyle choices when making or selling your product this is going to be one of the first things to consider. For this term we had to create an ident for our own production company which will be important that you have a clear target audience in mind as the way you make your ident and the design of it should make it clear on who your target audience is. For my ident I've always have had a clear idea on what I wanted my ident to look like and my target audience. my target audience has always been an older audience if you wanted an age range I would say from 17-30 years of age. A lot of my work is focused on mature themes involving crime and this shows in my ident. My ident is depicting an alleyway as a camera slowly pans as my production gets written onto the wall as blood splatters begin to appear on the wall before fading it out. The use of the alleyway and blood combined tells the audience what they are to expect. I understand the problem in the fact that my target audience isn't very broad almost niche however this is my style and the stories like to tell.
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