Existing Idents

This is the Ident for the Channel E4's breakfast programme. The design of the ident is clever in the fact that it uses the shows logo as cereal going into the bow relates it to the theme of the show. The purpose of it is to create a brand recognition for the show by making the ident memorable.

This is the ident for the music channel Kerrang. The ident is designed in a way to be similar to the popular children's programme Power Rangers. This has been used as the target audience for Kerrang will more than likely remember the T.V show and make the connection.

This is the ident for Channel 5. This ident is slightly different as it is all live action footage, the ident focuses on a car chase with a police car and it involves crashes and many other conventions of an action movie. The purpose of the ident is to make a visually interesting piece that will engage the audience to make sure they remember the channel. One interesting thing to point out is that during the chase scene the police car the is pictured left has a 5 on it. This is to establish the link between Channel 5, also Channel 5 is known for having a lot of content involving American crime dramas such as  CSI and NCIS.

This is the Ident for BBC 3, the ident focuses on a family of orange slugs who repeatedly say the word "Three" obviously this is to create the link between the ident and the channel. There is a contrast between the cold ice blue colours in the background and the warm orange colours of the slugs in the foreground, brand recognition can be easily made as the harmonic tone of slugs singing "Three".

This is the ident for the channel ITV. This Ident is different than the more conventional ITV Ident's which would normally focus on solely on the ITV logo with the use of gold and black. This ident however has got more of an obscure concept.