Ident/Evaluation

http://www.youtube.com/watch?v=6WqBhT8tWGM&feature=youtu.be

This is my ident for my own production company and I thought I would just go over a few things as this was one of my first big projects when using after effects. To start off lets talk about design I wanted to make something dark in tone as crime/dark comedy's are some of my favourite genres. I am pleased with how the Ident turned out, I went for the "dark alley where several crimes have been committed" look which really worked out well with the use of 3D Space, camera and lighting tools. I included blood splats to follow the end of each word to further put across the fact that what I aim to make is going to be for more mature audiences.

Making of the Ident
The first thing I did was open after effects and create a new composition. I then wanted to focus on the text first so I chose the font I found most suitable (segoe script) and used the word "DT Productions" I then used the pen tool to mask the writing. The writing was then key framed to make it appear that it was written on.

Next was making the alleyway I got two textures one of a wall and the other of a floor,
once I had  the textures it was time to make them three dimensional simply by using the 3D Layer button to change the properties in 3 dimensions to make the wall and floor text to make my life easier for when it came to the camera move I made the wall and floor textures appear to go on for an infinite length I achieved this by using the motion tile effect in After Effects once the motion tiles is applied I adjust the output width and hight I then finish it by adding the mirror edges

Once I had made the alleyway it was time to set the mood. I used the camera tool to position the camera at an angle to give the feel of 3d. Next was the lighting which I used to spotlight one area the area being the masked text on the wall. I then key framed the camera move before adding in blood splatters to finalise the ident.

I really liked the use of 3d for my ident I feel that it is going to be different to many of the others and I feel that it has a clear target audience. However there are some things that could be improved including the textures.